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There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify.

READ FULL POST – http://www.fastcodesign.com/1663249/100k-of-free-branding-advice-in-just-three-words

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FIVE years ago, after graduating from New York University with a film degree and thousands of dollars in student loans, Scott Gerber moved back in with his parents on Staten Island. He then took out more loans to start a new-media and technology company, but he didn’t have a clear market in mind; the company went belly up in 2006.

“It made me feel demoralized and humiliated,” he says. “I wondered if this was really what post-collegiate life was supposed to be like. Did I do something wrong? The answers weren’t apparent to me.”

READ FULL ARTICLE – http://www.nytimes.com/2010/12/12/business/12yec.html