Nov 1 2010

Why Can’t Big Companies Solve Big Problems?


Image from article.

Renaissance men and women, who can juggle concerns ranging from the aesthetic to the social, are in short supply. And they’re needed now more than ever.

For the past few years, I’ve been trying to understand just what it is that prevents large organizations from doing great things. Clearly, one major part of the problem is their lack of empathy for the world around them. Without a gut sense for what keeps ordinary folks up at night, too many players within corporations, public institutions and nonprofits find themselves operating inside of a bubble. But, that’s just part of the problem.

READ FULL ARTICLE – http://www.fastcodesign.com/1662575/what-cant-big-companies-solve-big-problems